Working on end-to-end data management

Our platform is a cutting-edge software solution for data standardization, validation, enrichment, segmentation and matching.

Merlin

A step forward in quality data management.

All data quality solutions in a single platform

A suite of intelligent services that enable our customers to unleash their corporate objectives.

Visión 360° en Gestión Integral de Datos | Merlin Data Quality

Have you ever undergone any of these situations?

Problemas de Calidad de Datos | Merlin Data Quality

Merlin has been designed for corporate tasks

A wide range of solutions for every business unit.

How can we improve your data?

Normalización de Datos | Merlin Data Quality

Standardization

Standardization is the process of standardizing and validating data. Such process removes data redundancies and inconsistencies while completing data through a suite of rules that update the information, protects its integrity and ensures its proper interpretation; thus, making information consultation friendly and more effective for the one in charge of its management.

  • Do your email marketing actions meet your expectations?
  • Do you happen to lose mail deliveries because addresses are untraceable?
  • Do you need to avoid fines with the Registro Nacional No llame?

Validation

Validation is an automated verification process that enhances reliability of the information available in a data base; thus, ensuring the delivery of clean and clear data in systems that use such information. In short, the process makes sure that records delivered in connected applications is complete, sound, accurate and reliable to meet corporate quality standards and requirements.

  • Is the collected data reliable enough?
  • Do you check on data validity before including such information in your management system?
  • Do you verify your potential customers’ identification data?
Validación de Datos | Merlin Data Quality
Validación de Datos | Merlin Data Quality

Validation

Validation is an automated verification process that enhances reliability of the information available in a data base; thus, ensuring the delivery of clean and clear data in systems that use such information. In short, the process makes sure that records delivered in connected applications is complete, sound, accurate and reliable to meet corporate quality standards and requirements.

  • Is the collected data reliable enough?
  • Do you check on data validity before including such information in your management system?
  • Do you verify your potential customers’ identification data?
Enriquecimiento de Datos | Merlin Data Quality

Enrichment

The data enrichment process will enable you to append sociodemographic, economic and behavioral information to your first-party customer records for business, marketing, credit or collection purposes, among others; thus, getting to know more about existing and potential customers and facilitating more accurate and tailor communication and actions.

  • Do you want to get to know your customers better?
  • Can you rely on the suitable target customer/public segmentation?
  • Do you have complete contact data of your customer?

Our scope

Merlin Merlin Data Quality operates its services in Argentina, Chile, Ecuador, México, Uruguay, Colombia and Peru.
Our product keeps regular updating of its functionalities.

Leading companies support us

Banco Santander | Clientes Merlin Data Quality
Cencosud | Clientes Merlin Data Quality

Learn more about data quality management

Bienvenido Openbank

Welcome Openbank

Thank you, Openbank, for trusting us to help you get the most out of your data.

¿Estás interesado en saber todo lo que podemos hacer por tus datos?

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